BAM Racing was formed by Beth Ann and Tony Morgenthau in 2001 and enters its seventh season in NASCAR Nextel/Sprint Cup racing in 2008. Beth Ann Morgenthau’s initials make up the name of BAM Racing.
The Morgenthaus, investment bankers from Coral Gables, Florida, specialize in positioning companies to reach their maximum potential. Their business acumen gives them a distinct advantage when it comes to providing maximum exposure for their sponsors.
BAM Racing’s new Diamond Sponsorship Program is a perfect example in that regard. It is a powerful small business initiative that is revolutionary within NASCAR™. For the first time, because of this creative program, the door is open to businesses who otherwise could not afford to leverage the marketing power of NASCAR.
This new initiative not only required foresight by the Morgenthaus. It required high-tech programming and creative marketing approaches to make it a reality.
RainMakers International is one of the fastest growing advertising, media buying and special projects agency in the U.S. Founded by Matthew Schissler in March of 2001, RainMakers is going into our 7th year with a full head of steam. In December 2007, RainMakers International signed a definitive agreement with BAM racing to represent the advertising initiatives of the 49 car for the upcoming 2008 Nextel/Sprint Cup. RainMakers intends to maximize this opportunity by securing a large quantity of sponsors using BAM racing’s patent pending technology that allows businesses of all sizes to enter into NASCAR sponsorship, without the large out-of-pocket costs normally associated with a NASCAR advertising program. Learn More.
