How important is small sponsor space on a NASCAR™ NEXTEL/Sprint Cup car?
That question can best be answered by the prices even small spaces command. On
November 15, 2007, the Fort Lauderdale Sun Sentinel, in conjunction with the
season-ending race in Homestead, had a feature article in their Business
Section, "Buying into NASCAR", that illustrated estimated costs for sponsor
space on Cup cars in 2008.
Sun Sentinel's illustration showed that in 2008 even small decals--usually
about 3 1/2" wide--on the B-Post (window post behind seat area) will cost
$350,000 to $400,000 per season. That translates to about $10,000 per race* for
a decal so small only those close to the car can see it. TV cameras can't catch
it and fans in the stands can't see it, but yet progressive businesses of all
types will pay NASCAR NEXTEL/Sprint Cup Teams to get their logo in those small
spaces because they know that their company name in that little space is their
connection to 75 million avid NASCAR fans.
"Sponsor decals are a less expensive entry for companies with smaller
advertising budgets into a sport that boasts a fan base of 75 million." --Sun
Sentinel, Nov. 15, 2007
BAM Racing's revolutionary new sponsorship program provides another "...less
expensive entry for companies with smaller advertising budgets into a sport
that boasts a fan base of 75 million."
Thanks to patent-pending technology, you can get a space nearly the same size
as the ones that cost thousands per race on the B-Post for less than $140 per
race! (Introductory Price) Here is a scale comparison of a B-Post space and
BAM's new Diamond Sponsor space:
Diamond spaces are available on all popular marketing parts of the car--hood,
TV panel, rear quarter panels, decklid (trunk lid), as well as other misc.
spots. Spaces will be filled in the following order as orders are received:
hood, TV panel, rear quarter panels, and then the misc. spots.
